Kavita Ashton
Content writer
Freelance writer covering travel, arts, culture, sustainability, not-for-profit sector and ethical brands. Contact: copybykavita@gmail.com
equalityintourism.org
Tone of Voice Handbook
I'm responsible for briefing volunteer and guest writers for Equality in Tourism, as well as editing and proofreading articles before they are uploaded to our website. To help improve our consistency and voice, I created this tone of voice handbook outlining our brand personality and house style guidelines.
equalityintourism.org
Gender Champion of the Year Award - Marketing & Comms Campaign
I was responsible for the campaign to promote Equality in Tourism's second Gender Equality Champion of the Year Award. This included website, newsletter and social media content to encourage applications and attendance at the event, as well as supporting our PR lead with distributing press releases and securing coverage.
open.substack.com
The joy of seeing a British Asian Emma in Netflix’s One Day
My take on why Ambika Mod as beloved romantic lead Emma in the new adaptation of One Day is a win for representation.
Time Out
The 23 best things to do in Bristol
I edited the 2024 edition of Time Out's round-up of top things to do in Bristol, fact checking existing copy and writing up new listings.
equalityintourism.org
Celebrating Five Gender Equality Wins in Tourism During 2023
A round-up of positive stories of businesses and organisations advancing gender equality within tourism, from boardrooms to the Kilimanjaro mountainside.
Euronews
Don’t look away: This book is a wake-up call to our ‘monstrous’ waste crisis and how to solve it
A book review of Wasteland by Oliver Franklin-Wallis, a deep-dive into the global waste crisis and how we reached it.
socialsupermarket.org
What is “greenlash” and is it here to stay?
A blog post exploring the rise in anti-ESG rhetoric and policy across politics and business in 2023.
whereisthemarket.com
The Best UK Christmas Markets to Visit in 2023
A round-up of some of the top Christmas markets in the UK for a new website celebrating the world's best markets.
socialsupermarket.org
Can Barbie really teach us about business for good?
A thought piece looking at whether the commercial motive of the Barbie movie undermined its feminist messaging, plus what impact-led businesses could learn from its success.
socialsupermarket.org
Wins and fails from brands during Pride Month 2023
A look at how brands can thoughtfully engage with Pride and other LGBTQ+ awareness campaigns, at a time of increased homophobic and transphobic sentiment. To show true support and allyship, being prepared to stand by your messaging is crucial.
socialsupermarket.org
SEO-friendly brand profiles for ethical e-commerce website
I've been rewriting brand profile pages (like this Vegan Bunny example) for the Social Supermarket website, to help improve SEO and ensure the copy is in the client's tone of voice. All the brands are social enterprises that create positive impact.
anythinggoeslifestyle.co.uk
Case for Corsets: A Quick History of Period Dramas’ Most Iconic Garment
Unlacing some of the history and myths around corsets, as well as tips for wearing one today.
worldoftopia.com
Wake the Tiger at the world’s first ‘Amazement Park’
An interview with Luke Mitchell, co-founder of Boomtown and Wake The Tiger, on creating otherworldly arts experiences grounded in the need for real-world change.
anythinggoeslifestyle.co.uk
Fast Fashion’s Plastic Pollution Problem
How is plastic in fashion impacting the planet? An overview of the industry’s reliance on synthetic materials, related environmental issues and whether recycled materials are the answer.
socialsupermarket.org
What is a B Corp and why we got certified
An explainer about what a B Corp is, the rigorous application process and what it means to Social Supermarket to be part of the movement.