Kavita Ashton

The tourism industry is a major employer of women globally. Yet a significant gender pay gap persists, meaning the women who keep the industry running are not rewarded equally for their work. This article unpacks what's keeping the gap open and ways tourism businesses can help close it.

In 2025, Equality in Tourism released the third edition of its Sun, Sand & Ceilings: Women in Tourism and Hospitality Boardrooms report. I designed the report, launched it on our channels and promoted it via PR and stakeholder engagement. Results included six pieces of media coverage and a lead for a new partnership.

FUTOURWORK aims to transform the future of work in the tourism and hospitality sector, bringing systemic change to how labour issues are addressed and enhancing worker wellbeing. I'm leading the communications strategy for the project, ensuring the right stakeholders learn about our research and make use of our tools and resources.

Storytale Festival reached out to me for help promoting their first event for adults. I developed a communications plan covering newsletters, social media, PR and marketing outreach, which generated some great promotion from stakeholders, media coverage and ticket sales.

I wrote eight itineraries to promote Bristol, Bath and the surrounding region as an incentive travel destination for the MICE market.

I wrote two blog posts for Social Supermarket based on keyword research I performed related to corporate gifting. The client reported great organic traffic from these articles in the lead up to Christmas.

An article examining the climate and supply chain issues behind the price rises in coffee and cocoa. It includes insights from two social enterprise founders on why farmers aren't feeling the benefits and how shoppers can support them in these challenging times.

I interviewed the Belgium grower who won the 2024 European Pumpkin Championship for Euronews Green, together with his wife. We talked about the pumpkin heritage of their town, challenges for growers thanks to increasingly wet weather and recipes for using up Halloween pumpkins.

I produced a series of articles as part of Rover's 2024 Tavern Testers campaign. This involved extensive research, gathering details via phone and email from pubs in five UK regions, and writing to fit both SEO best practices and Rover's detailed tone of voice guidelines.

A feature on impact-led coliving experiences in Europe, creating positive connections between digital nomads and locals as well as tackling depopulation.

A Q&A with Jessica Brooks, founder of Eternal Landscapes Mongolia. This social enterprise tour operator was a 2024 Gender Equality Champion of the Year Award winner. In this interview, Jess reveals the inspiring story behind their philosophy, practices and impact.

A review and author interview on Nature's Ghosts, a new book digging into the history of our natural landscapes to uncover lessons for modern-day conservation.

I've created templates for case studies and brand success stories to help Social Supermarket communicate the impact both they and their brand partners create.

A guide for businesses wanting to ensure their recruitment processes are as responsible as possible, featuring advice from Sustainable Recruitment Alliance (SRA) founder Laura Yeates.