Freelance writer specialising in sustainable travel and tourism, culture, ethical business and non-profits. Contact me on copybykavita@gmail.com.
The low-down on the cocoa and coffee price hike in 2024
An article examining the climate and supply chain issues behind the price rises in coffee and cocoa. It includes insights from two social enterprise founders on why farmers aren't feeling the benefits and how shoppers can support them in these challenging times.
Behind the scenes of giant pumpkin growing with the 2024 European champion
I interviewed the Belgium grower who won the 2024 European Pumpkin Championship for Euronews Green, together with his wife. We talked about the pumpkin heritage of their town, challenges for growers thanks to increasingly wet weather and recipes for using up Halloween pumpkins.
Dog-friendly pubs local SEO campaign for Rover
I produced a series of articles as part of Rover's 2024 Tavern Testers campaign. This involved extensive research, gathering details via phone and email from pubs in five UK regions, and writing to fit both SEO best practices and Rover's detailed tone of voice guidelines.
‘Half our villages are dying’: How digital nomad hubs are reinvigorating rural Europe
A feature on impact-led coliving experiences in Europe, creating positive connections between digital nomads and locals as well as tackling depopulation.
Eternal Landscapes on Championing Gender Equality and Changing Lives in Mongolia
A Q&A with Jessica Brooks, founder of Eternal Landscapes Mongolia. This social enterprise tour operator was a 2024 Gender Equality Champion of the Year Award winner. In this interview, Jess reveals the inspiring story behind their philosophy, practices and impact.
Are humans a ‘keystone species’? This captivating new book rethinks our role in rewilding
A review and author interview on Nature's Ghosts, a new book digging into the history of our natural landscapes to uncover lessons for modern-day conservation.
Tone of voice handbook for non-profit Equality in Tourism
I'm responsible for briefing volunteer and guest writers for Equality in Tourism, as well as editing and proofreading articles before they are uploaded to our website. To help improve our consistency and voice, I created this tone of voice handbook outlining our brand personality and house style guidelines.
Case studies and brand success stories for ethical e-commerce website
I've created templates for case studies and brand success stories to help Social Supermarket communicate the impact both they and their brand partners create.
The business of new joiners: An ethical recruitment guide
A guide for businesses wanting to ensure their recruitment processes are as responsible as possible, featuring advice from Sustainable Recruitment Alliance (SRA) founder Laura Yeates.
Gender Champion of the Year Award - Marketing & Comms Campaign
I was responsible for the campaign to promote Equality in Tourism's second Gender Equality Champion of the Year Award. This included website, newsletter and social media content to encourage applications and attendance at the event, as well as supporting our PR lead with distributing press releases and securing coverage.
How to create meaningful inclusion for mothers at work
An article on creating an inclusive and equitable workplace culture, featuring insights from Social Supermarket's Head of Marketing and new mum Katie.
The 23 best things to do in Bristol
I edited the 2024 edition of Time Out's round-up of top things to do in Bristol, fact checking existing copy and writing up new listings.
Celebrating Five Gender Equality Wins in Tourism During 2023
A round-up of positive stories of businesses and organisations advancing gender equality within tourism, from boardrooms to the Kilimanjaro mountainside.
The joy of seeing a British Asian Emma in Netflix’s One Day
My take on why Ambika Mod as beloved romantic lead Emma in the new adaptation of One Day is a win for representation.
Don’t look away: This book is a wake-up call to our ‘monstrous’ waste crisis and how to solve it
A book review of Wasteland by Oliver Franklin-Wallis, a deep-dive into the global waste crisis and how we reached it.